BOSE
The Research:
80%
of individuals with Autism Spectrum Disorder (ASD) are adverseley affected by sensory overload.
1x
Individuals with ASD will experience a sensory overload episode in public at least once in their life.
95%
individuals have reported some form of prejudice from a stranger in public against their family member with autism.
An APA study found that noise-cancelling headphones, helps the majority of people with autism to experience:
Better Sleep
64%
Increased Confidence
61%
Better Focus
59%
The Audience:
People with little to no exposure to the autistic community.
The Problem:
A lack of understanding of the autistic community and how they are affected by everyday sounds and sights, often leaves people with ASD and their loved ones facing difficult prejudice and misconceptions.
Consumer Insight:
Everyday sounds and noises can prevent people with autism from accomplishing small tasks, goals, and possibly even big dreams.
Brand Insight:
Because of their noise-cancelling capabilities, Bose is a lifeline for niche groups like the autistic community. However, this angle has remained untapped in an industry thats marketing communications are saturated with the "athlete-listening-to-music" storyline.
The Strategy:
Bose will help people with autism feel seen while encouraging them to chase their dreams with aid from their noise-cancelling technology.
Creative Execution:
CREDIT
Strategist: Lili Maero
Producer: Leah Covey
Co-Producer: Zane Frehner
Director: Andrew Rhee
Director of Cinematography: Amanda Rasmussen
Art director: Hayley Christensen
Copywriter: Eli Gee
Editor/Colorist: Derek Steele
AWARDS
2022 National ADDY 2x Gold Winner
National ADDY Student Best of Show
2022 Telly Awards Gold
2021 ANDY Awards Gold Winner
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