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EFFIE COLLEGIATE NATIONAL CHAMPION
IBM x Weather Channel Brand Challenge 2020
Note: this competition is under NDA so I cannot go into full detail. However, I will provide as much as I can.
The Problem:
Consumers expected to be catered to with personalized and relevant content, but the weather is still being delivered as a mass, generic, data dump.
The Solution:
Using IBM Watson, the Weather Channel App will create hyper-customized weather reports based on users' interests.
My Role:
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Led primary & secondary research to uncover data-driven insights
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Helped to conceptualize effective creative executions
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Contributed to writing and submitting portions of the entry form
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Presented to IBM executives and Effie judges
Creative reel explaining the campaign
Digital elements of the Forecast For You Campaign
808 . 469 . 2229
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