NATIONAL PARKS
the national parks are beautiful, but the way they were created is not.
Many people remain unaware of the displacement of Indigenous people caused by the creation of National Parks as the National Parks Services have not addressed their history.
audience:
“The Young Activist” are Gen-Z and Millennials who acknowledge the mistakes of their predecessors and are trying to educate themselves to help better society.
insight:
“I want to be an ally to those who have been oppressed or wronged by society.”
Beginning with rebranding to a modern and a Native People-influenced depiction, the National Park Service will honor and recognize the original care takers of the land.
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strategy:
To begin mending past wrongs against Native Peoples, the National Park Services will educate consumers by including Native art, history, and stories as part of their own.
All of the artwork was inspired by a native artist.
inspired by Oscar Howe
inspired by Jack Soren
inspired by R.C. Gorman
SOCIAL
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Social media, being a main source of information for Gen Z and Millenials will be used to educate consumers about the history between the National Parks and Native Peoples. Here they will be invited to "Learn their Stories".
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CREDITS
Strategist: Lili Maero
Art Director: Hayley Christensen
Copywriter: Lili Maero
Account Manager: Donna Wilson
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Special thanks to Donna Wilson for consulting on how to proceed on this sensitive topic.
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Proceeds from product purchases at National Parks will go back to the Native Communities which the correlating park had displaced.
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A small but important step.